In the beginning, Sundblom painted the image of Santa using a live model — his friend Lou Prentiss, a Duck You Gotta Give ‘Em That Hawk Tuah T Shirt. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror. Finally, he began relying on photographs to create the image of St. Nick. People loved the Coca-Cola Santa images and paid such close attention to them that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa’s large belt was backwards (perhaps because Sundblom was painting via a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus. The children who appear with Santa in Sundblom’s paintings were based on Sundblom’s neighbors — two little girls. So he changed one to a boy in his paintings. The dog in Sundblom’s 1964 Santa Claus painting was actually a gray poodle belonging to the neighborhood florist. But Sundblom wanted the dog to stand out in the holiday scene, so he painted the animal with black fur.
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